| Does Google Caffeine Mean Doom For Internet Marketers? |
| Invention Development Advice - Marketing | |||
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If you are one of the few who hasn't heard... Google Caffeine is the name given to Google's next generation search engine. It is said that it will be used to rank and index all the pages on the Matrix... OOOPPSSS! I meant the world wide web.
If you are one of the few who hasn't heard... Google Caffeine is the name given to Google's next generation search engine. It is said that it will be used to rank and index all the pages on the Matrix... OOOPPSSS! I meant the world wide web. Google Caffeine is more than just one of Google's frequent updates, they are going to release a complete overhaul of their search engine. Google 2.0 if you will... They have improved their search technology as well as the algorithm used to index your website. According to Matt Cutts (Google Spokesperson) Google already has one database online, and the full blown version will be released after the Holidays. In the past Google has been known for making there changes right around the Holidays in an effort to prepare for the new year. As you could imagine this stirred up a bunch of SH** among Internet Marketers. Finally a webmasters dream come true. It would appear that Google has finally started listening to the cries of the Internet Marketers. As of late Google has been a little more forthcoming as far as how they index web pages. The real shocker was when Google opened up and allowed a selected few to beta test an early version of Caffeine. The even bigger shocker was yours truly The SEO Bully was one of the selected few. I voweled to deliver top-notch information to those on my list. As I was beta testing I was constantly reporting feedback back to my students. Now I'm going to release this information to you, but I must forewarn you - I am sharing my educated opinions based on my personal test results. I also compared notes with a few other Veteran Internet Marketers. I am saying this to say - DO NOT go changing your entire business model around based on the information you get from me. Please, please, please, do your own testing. If you have any experience in Internet Marketing you know that Google changes their plans at the blink of an eye. Now that I have put my little disclaimer out there on the table, let's move on shall we? Here is a little scoop straight from the mouth of Google if you will. They are throwing a new criteria in the mix. With there new search engine face lift, "Site Speed," or how fast your site loads will now play a factor. My test results also show that Caffeine will be penalizing websites for broken links. It would also appear that the quality of your website will play a bigger role in rankings. After all it should... Put yourself in Google's shoes for a moment, they are no different then any other company that is putting out a product. If there product is of poor quality it reflects badly on everyone involved. The key to Google's success is their SERPs (Search Engine Results Pages) after all it is the key to all of their online revenue. It is their job to do whatever they have to keep their product fast, relevant, current and above all it must be of the highest quality. My test results show that On Page factors will definitely play a bigger role with the new Google Caffeine. Unique content will carry more weight, page design, navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and the number of social bookmarks may play an increased role in achieving higher rankings. For those of you that make a living via Adsense you may want to start figuring out a new game plan as far as bounce rate becoming a factor. The information in the above paragraph for the most part was derived via my personal testings. However the one thing that is a fact, and I am 100% sure of is that Social BookMarking will play a huge factor in Google's new algorithm. Hold on before you start getting all nervous. I can just imagine all of the Internet Marketers reading this clinching their fist and yelling towards the sky, "DAMN IT GOOGLE YOU HAVE SCREWED ME ONCE AGAIN!!!!" Well before you take it that far let me tell you something... This may very well be the best thing that has ever happen for the small online entrepreneurs. If Caffeine is anything close to what the beta version was like, it would appear that Google is trying to level the playing field by doing a way with the unfair practices of link buying. We all know that if you have enough money you can buy your way to the top of the search engine results. All indications show that Google is attempting to do away with this problem. The confusing part of my test results was the fact that I couldn't figure out if backlinking was going to continue to play a major role or not. It would appear that keyworded domains and onsite content plus other optimization factors out weighed backlinking in the majority of my test results. Here's a little something that Google has already started doing and not many Internet Marketers are aware of this. Please keep in mind this is just based on my personal research. My test results show that Google is somehow using the audio within videos and using it to determine what the video is about. My testing shows that they are using about 15 or 20 seconds of the audio to get an idea. I noticed that when I mentioned my keyword phrase in the beginning I was indexed higher than when I failed to use it or I used it later in the video. More information: I hope that you have found this blog post to be informative and you will consider joining my list for more great Internet Marketing information.
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