Mastering Online Network Marketing - How Long?
Invention Development Advice - Internet Marketing
New network marketer asked me recently how long it would talk them to learn all there is to know about network marketing. 20, 40 or 60 hours? For those that have been doing this for a while you will probably be taken back like I was when I first heard this question. The answer is you never learn all the techniques. First, there are so many different ways to market online it will take a long time just to understand each method. Second and more important is however you do it today most likely is not the same way you will do it six months from now.
by BobHoward


I was recently asked by someone new to online network marketing how long it would take them to learn all the techniques of online marketing. 20, 40 or 60 hours? For those that have been doing this for a while you will probably be taken back like I was when I first heard this question. The answer is you never learn all the techniques. First, there are so many different ways to market online it will take a long time just to understand each method. Second and more important is however you do it today most likely is not the same way you will do it six months from now.

That is why I chose to write this article. Let me list some of the most popular ways to market online and then I will pick one and review some techniques of how to use that method. The common are generally the free ones and that is Facebook, LinkedIn, BetterNetworker, Twitter, MySpace and of course Youtube.. Other ways to market are Pay Per Click (PPC), writing articles, Banner Ads, solo ads, email marketing and many many more. Each one of these has very specific techniques that you should follow in order to market that are unique to the web site or applications being used.

As a example and to demonstrate how much there is to learn I will pick just one method and drill down to more detail.. Facebook is the 2nd most visited website in the world right after Google. There are hundreds of millions of people on Facebook and it is growing every day. Once you have created your account on Facebook and got your profile all setup, you will want to start adding friends. This can be done several ways but a good place to start is to look in groups that have a common interest. Join those groups and start to invite friends. You have to be careful to not invite too many friends to quickly or Facebook may flag you. A good rule of thumb is to invite 50 people at a time. More than that can get you in trouble. Be consistent in do this and your list will grow.. It is not uncommon to have over a thousand friends in just a few weeks if you keep at it.

Once you have grown a list of this size you will want to get as many as you can to optin to your web site. To do this you need to give your friend or prospect some value so that they want to do this. One way is to invite them to a free webinar where a subject is being taught that the prospect has an interest. Just this last week there were several but one that I used that got a lot of attention was learning how to get on the first page of Google for free. In no time you will have friends opting in to your web site to attend the free webinar.

The next step is to contact the new prospect and asked them how they enjoyed with free webinar that you gave them. At this point you are building a relationship with the prospect and in time some number of them will purchase something from you or join you in your primary business. This is not something that will happen over night but certainly you can see how this technique will lead to sales over time. This can be enhanced by you making comments on their status updates or on their pictures over a period of time. People like to do business with people that they like and this is when you build that relationship. In time some will attend your webinars and in time some will purchase your products or join your business. The speed varies a lot with each prospect but keep at it and you will indeed see a change in time.

I realize that this is a high level look at this technique but I have given enough details that you can see how this can work for you. It will not happen over night but it will happen over time as you build relationships with your Facebook friends. Also notice that Facebook was only one method and there are twenty just in this one category of social marketing.

I am confident that you can fathom the complexity of this industry. It is clear to me that the marketer that asked me the question had no idea what he was saying but it also made be reflect on how much I have learned in the time I have been doing this. Sometimes there are questions that take you back and this is one that did it for me.

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