| You Can Conduct Product Testing, Market Research And More Using Google AdWords! |
| Invention Development Advice - Internet Marketing | |||
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Whether it's your first product, your fiftieth, or your hundredth, knowing just how the market will respond is something that you can never tell by intuition alone regardless of the product. The most stressful and difficult times for any entrepreneur is when they are launching a new product. Although the most popular and successful entrepreneurs are said to have the 'magic touch' that can predict a product's success, they're more often than not hard wired to critical data when making major decisions. In the past, focus groups and beta testers were utilized by internet entrepreneurs and marketers to test products; now it's possible to use the massive search traffic of Google as an effective replacement for traditional marketing test groups.
Whether it's your first product, your fiftieth, or your hundredth, knowing just how the market will respond is something that you can never tell by intuition alone regardless of the product. The most stressful and difficult times for any entrepreneur is when they are launching a new product. Although the most popular and successful entrepreneurs are said to have the 'magic touch' that can predict a product's success, they're more often than not hard wired to critical data when making major decisions. In the past, focus groups and beta testers were utilized by internet entrepreneurs and marketers to test products; now it's possible to use the massive search traffic of Google as an effective replacement for traditional marketing test groups. By running AdWords campaigns that are specifically targeted to your market, you can gain some massive and valuable insights into performance, consumer preferences, and general price for any product. Just put up a series of ads that test for several key factors of your product, either price, name, and product description, and let the results speak for themselves. The information that an AdWords campaign brings you is priceless, whether you're looking to sell 10 copies or 100. Using an eBook as a demo product guideline, here's a simple example: To market an eBook that you've written yourself, with five potential product names, 10 potential product descriptions, and no idea of the price, its important to gather as much information as quickly and cheaply as possible. To see which one performs the best, without mentioning price or cost associated with it, run five different Google AdWords campaigns. All 5 ads need to have the same exact information with the exception of the book's potential titles in the ad text or headline. Only keep the best performing and drop the rest. Now, run your ads with ten different product descriptions. The titles and headlines should be consistent and identical, with only the advertising copy changing. Find out which product description works the best for your audience, and lose the others. Now determine your price point. Run the same tests again, but with ten different prices, to see which one continually leads to most people to both click on your advertisement and read through your product description and sales copy. Create a form to place at the end of the page to collect the names and email addresses for your potential customers. By creating this simple strategy, you've created a marketing database, an easy email list, and given yourself the opportunity to market to people directly once your product launches. Not bad for a little AdWords spending, and certainly more cost effective than the traditional methods of gathering market information. Best of all, you've determined the best name, description, and price for your online product. More information: To get more info about PPC advertising, grab your free Adwords 101 report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you register at Clickbank Pirate.
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