| Why All PPC Marketers Should Use Prosper202 |
| Invention Development Advice - Internet Marketing | |||
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Most PPC campaigns only have a limited amount of keywords that actually convert into sales. Removing any non-converting keywords is an essential part of optimizing your campaigns and getting them profitable. So how do you determine which keywords are converting for you? That is where Prosper202 comes in.
Most PPC campaigns only have a certain amount of keywords that actually convert into sales. Weeding out any non-converting keywords is an essential part of optimizing your campaigns and getting them profitable. So how do you figure out which keywords are converting for you? That is where Prosper202 comes in. Prosper202 is the self hosted version of Tracking202, a real-time PPC analytics script. It is completely free to use and you need to install it on your own web server. Keep in mind that if you send a lot of traffic through Prosper202, that it is quite load intensive. I recommend that you install it on a VPS or dedicated server if you are a high volume affiliate. Once you have everything installed, you will first want to setup your campaigns. Under the setup tab, there is a submenu that displays the various setup steps. You will first need to add in your PPC accounts (ie. Google Adwords, MSN Adcenter, etc) and then input any affiliate networks you are using (Hydra, NeverblueAds, etc). Next, you will want to enter in the campaign info for the offer or product you are trying to promote. The key part here is the affiliate url. You can get this by logging into the CPA network itself and grabbing the link from the offer page. It is important to make sure the subid parameter is included, as it is different for each CPA network. The campaign page also has the options to rotate urls and cloak your links. Rotating urls can be very useful as it allows you to test multiple offers and see which ones convert the best. Cloaking links is necessary because you never want to show your Affiliate Managers your traffic sources. When someone clicks on your cloaked link, the referrer will show up as the domain you have installed Prosper202 on and not your actual landing page. Landing pages are highly recommended for PPC (as opposed to direct-linking) and if you have one for this campaign, you will need to enter the details into the system. Prosper202 will then give you a snippet of javascript to add to your landing page and a url that you need to use to link to the offer. Once these are added to you landing page, Prosper202 will be able to handle tracking correctly. Once this is all setup, you can retrieve the links you need to use. These will be input into the PPC platform that you are using. Make sure to add in the extra keyword parameter if your PPC platform requires it. This will enable Prosper202 to track the keyword associated with a particular click. To enable real-time tracking of your conversions, you can also get the global tracking pixel from Prosper202 and email it to your Affiliate Manager for placement. This pixel should get placed on the confirmation page of the offer you are running and will notify the tracking script whenever a lead or sale has been made. This is an optional step, but if you don't do it, you will have to manually enter in the subids of the converting sales into Prosper202 yourself. Once you have gotten everything setup, Prosper202 will do the rest. You can see your clicks and leads in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this information at your fingertips, you can take out those non converting keywords and start getting your PPC campaign profitable. More information: Mike Wong is an accomplished PPC and affiliate marketer. He figured out most of what he knows about internet marketing from DominateIM, his favorite membership site with tons of info on PPC. He also loves Prosper 202 and uses it to track all of his PPC Campaigns.
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