| 7 Blogging Mistakes |
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Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base into the type of fans that companies like Apple, Netflix, and Ben and Jerry's have: people who will not only buy your product or service, but evangelize it to their peers. Of course, like anything, there is a right way to go about starting a business blog and a wrong way.
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base into the type of fans that companies like Apple, Netflix, and Ben and Jerry's have: people who will not only buy your product or service, but evangelize it to their peers. Of course, like anything, there is a right way to go about starting a business blog and a wrong way. 1. Too many ads - I don't have a problem with ads on a blog from Day #1 but when they overpower the content and push it down the page too far they hurt your chances of building a loyal readership. 2. Putting off starting a blog - While planning is all good, what really matters in the end of the day is taking action. Waiting for the right moment means you never do it. And if I may add, the longer you take you make your blog, the stronger the competition. 3. Expecting readers to come to you - The blog world is amazing because of the reader interaction and it's the reason why I continue to publish on a consistent basis. When I first started out I had no idea how to attract new readers, commenters, interaction etc. I had the impression that if I published new content I'd automatically find readers in my niche. 4. Not using a self hosting blog - The problem with hosting a blog through WordPress.com is that you don't have full control over customisation. WordPress owned and stored my content. On top of all that, I was using a blog template that thousands of others were using. That's no way to stand out from the millions of blogs that are online. 5. Great posts but terrible titles - Don't short change yourself by investing hours into writing great content only to slap a mediocre headline/title onto it. No matter how good your posts are, unless you have terrific headlines, readers will hardly go through the post. 6. Giving up too early - blogs take time to take off. Instead of hoping for an overnight success, try to set attainable goals and realize that you're in it for the long haul. Don't cancel your blogging efforts after three months - give it at least a year of regularly putting out quality, original content. And make sure that your blog is easy to find, and that your readers are able to easily comment and share posts with others.6 7. Assuming it's easy - Blogging takes real effort and man-hours into organizing thoughts and even coming up with schedules as to what you're writing and when you'll publish the posts. Taking into account the networking, reading, and commenting on other blogs takes time, it's not something you should do half-heartedly. New bloggers are bound to make mistakes, one way or another. Although theoretically speaking, it's best to learn from other people's mistakes, but reality is always harsher. The best thing you can do is to avoid as many mistakes as possible, and don't be harsh on yourself when you make one. More information: Nik Imran is the writer of I Make A Blog, a blog that provides guide on How To Make Blog. Besides providing steps on setting up blog, the blog also provides blogging tips. Get a totally unique version of this article from our article submission service
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